This workshop offers a strategic update in marketing and customer experience (CX) management for theme parks and adventure parks, with a practical, results-oriented approach aimed at boosting the sector’s competitiveness.

During the training, participants will learn best practices and tools to optimize their marketing, promotion, and sales strategies, adapted to the specific characteristics of the entertainment and adventure industry. Methods will be covered for designing and executing effective campaigns that strengthen brand visibility, attract new visitors, and retain existing customers.

A key focus will be on innovation in customer experience, exploring how to create and manage memorable experiences that generate high emotional impact, increase satisfaction, and encourage positive recommendations. Techniques for reputation management and customer service will also be addressed, along with protocols for crisis management to ensure a rapid and effective response to challenging situations.

The program includes the analysis of real cases and emerging trends transforming the industry, enabling attendees to anticipate changes and adapt with agility. Finally, a handson workshop will be held where participants, individually or in groups, will design an innovation model for customer experience, applying the concepts learned to generate concrete, high-value proposals for their own operations. Get ready to take your adventure park to the next level online and boost its success!